User Experience What is UX?

Users' queries and goals when visiting a website are constantly changing. Sometimes the goal is to get information and exit, sometimes it is to make a purchase.

Commercial and corporate sites usually want users to have the best experience and be satisfied after they come to the site. These requests are very important for the website, as they will create a perception that the user is successful and that their needs are met.

Users who can interact with the content of your website (reading, registering, purchasing, etc.) are included in the target audience. However, especially in Ads and social media ads, the personas of the target audience are extracted and the user persona with added value in the target audience becomes the most valuable target audience of the site in terms of efficiency.

The scope of UX includes criteria that will also affect the design, such as the opening speed of the site, messages / notifications that appear to the user, shopping cart steps, usefulness of the site, color and usage habits of users, product descriptions, product images, product reviews, etc.

A/B, scroll map, heat map, confetti map and analytical tests are used to interpret user experiences and take action.

Information such as the purpose of the project, the expectations of the brand, the target audience and other technical details are shared so that the agency is also informed in general terms, and all editing is planned by sticking to this information.

It is the monitoring and reporting of the movements, clicks and form filling processes of the visitors coming to the website on the web pages.

The job of a UXD is to make the creative spaces of an app or website attractive and usable for users. Sometimes aesthetic elements may not be attractive in terms of navigation. For this reason, people/agencies who know current technology and user expectations well, who can interpret tool data well and take action should be preferred.