İnci Akü
Achieved 222% Increase in Organic Traffic

Customer: İnci Akü

Sector: Industry

Service: SEO

İnci Akü SEO Process

%188

On the First Page in the Word

%222

Organic Traffic Increase

Analysis

The primary goal of İnci Akü, the leading brand in the battery sector, was to generate traffic, especially for battery and derivative words. However, while implementing this, instead of focusing on generic words that would not turn into sales, it was necessary to bring the relevant products to the users through long tail words with commercial return.

Since there is no sale through the website, users should be directed to the nearest dealers and services.
A suitable battery should be recommended for each make/model search.
Efforts to obtain organic traffic with evergreen content related to the battery.

Process

In line with the determined targets, sector and competitor researches were carried out and the works needed by the site were determined. With the entry of in-site SEO errors, the overall SEO performance of the site was increased. In this direction;

Target keywords were identified to increase traffic.
By identifying the words that competitors get the most traffic, a general optimisation work was carried out within the site for these words.
Long tail headings were identified for evergreen content.
Ensured the creation of pages for long tail words and their optimisation in accordance with current search engine algorithms.
Suggestions were made for the development of certain areas in order to increase interaction within the site by examining user behaviour.
Regular harmful link checks and blocking of these links were carried out.
Special landing pages were created for each vehicle brand / model for the battery models on the site.

Conclusion

In addition to the target words, we supported the target words by creating pages for the long tail words we determined as well as the target words and we managed to increase organic traffic. As a result of our SEO efforts, we achieved an increase of approximately 222% in organic traffic between 2016-2017.
Inci Akü is visible in a total of 950 words on Google. 188 of these words are on the first page. SEO works have enabled us to increase not only the visibility in desktop results but also mobile visibility significantly compared to competitors.