Dorukgiller Veterinary Clinic

Before connecting the Dorukgiller Ads account to us, it was an average-performing veterinary clinic in terms of clicks and form submissions. It’s important to note that this feedback was obtained not through data but through feedback channels. Our experts, who believe that 70% of performance marketing is about measuring data, first conceptualized the necessary conversions through Google Analytics. Once button codes were added and conversions were defined, the account was ready for necessary measurements. We also linked Google Analytics to the Google Ads account to facilitate cross-platform conversion tracking, ensuring that Google Ads received the required data.

Upon initiating the setup of the Google Ads account, alongside the existing keywords, we used tools such as the keyword planner, Google autocomplete, and Google suggestions to create a keyword pool. After segmenting this keyword pool based on similar keywords, we created relevant ad groups and campaigns. After the necessary setups, by the end of the first month, we had reduced costs by 20%, experienced a 30% increase in clicks, and achieved a 39% decrease in cost per click, reaping the initial benefits of performance optimization.

Throughout our ongoing optimization process, we highlighted keywords that yielded results while continuing with different strategies for those that did not. By the end of the fifth month, we received feedback from Doruk Bey, which you are currently reading when you enter the page.