NPİSTANBUL Beyin Hastanesi
1.088% Organic Traffic Increase Achieved

In order to recover the traffic loss in the fastest way, the ideal persona characteristics had to be determined correctly. We developed our strategies by taking into account the main points such as the identified errors and the processes that need to be developed in the content.

• Comparisons were made between the month when the decline started and before and after.
• In particular, unintentional copycat content was identified.
• Loss of ranking in targeted diseases and general searches was detected.
• Special SEO friendly pages were created for the words we want to increase our traffic.
• The problems in the category tree were identified and a new category tree was created.
• By providing the necessary training to the content team, it was explained how SEO-compliant content should be created.
• Transformation areas were reconstructed by evaluating with UX/UI market know-how data.
• The category-page hierarchy was specially evaluated according to the traffic authority, especially the pages that did not receive conversions.
• Mobile-Table-Desktop welcome screens were reconstructed specifically for each page structure.
• New Health Guide contents were planned in line with the search patterns in the Health category.
• Growth Marketing strategies were produced for the use of the NP symbol to increase brand awareness.
• More detailed guide content On-Page SEO reports were carried out for target keywords.