When we started working with Uyumsoft, SEO visibility was generally quite low compared to competitors. In order to compete with competitors in the sector on the organic side, it was necessary to reach the levels of competitors.
In this direction, we focused on identifying the keywords that competitors attract traffic and the search trends in this sector, where there are constantly growing ERP and e-transformation applications, and the words with a high search volume.
- By monitoring the momentum of words with newly formed search volumes, we planned to produce content much faster than competitors.
- We started to respond to users with the right answers to the question patterns that users use in their searches in the sector.
- In 2015, the average monthly search volume of the word ERP was around 20,000. Within 1 year, we first reached 60,000 and then 90,000 levels, certifying the level of competition in the sector.
- While we were not even ranked in ERP and e-transformation applications, we managed to rank high with the in-site and off-site link building, content for competitive words, user experience improvements we implemented.
- After each algorithm update in the process, we have achieved a much faster momentum. This has always motivated us about the correctness of the processes we have done and the path we have followed.